We put real people in front of your product, and your customers.
Recorded sessions, interviews and scored comparisons, or face-to-face pitching to the audience you want, with what they said reported back. Post a project and we match you with qualified researchers who run it.
Companies post the work. Qualified researchers run it.
Post a project
Describe who you need to hear from. We match a researcher who can reach them, design the study with you, and deliver what came back.
A matched researcher runs the sessions and FOLIO reviews the findings before they reach you. Most projects finish inside three weeks.
- Street intercepts and in-store visits
- Customer interviews
- Moderated product testing
- Field marketing, with the feedback reported back
Apply to a project
Create a profile with your experience, network and qualifications, and we match you to the projects you fit. Some are also posted openly for you to apply to directly.
You run the sessions or the campaign with our method, and FOLIO reviews your findings before they go to the company.
- $100 to $400 a shift, plus bonuses on field work
- Coaching and templates included
- Work you can point to
Real people. Real tasks. Recorded and reported.
A study or a field campaign, the method is the same. A matched student puts real people in front of it and reports what happened.
Matched to your audience
A qualified student who can reach the people you name. Recorded sessions, not opinions collected afterwards.
Measured the same way every time
Identical tasks, identical criteria, whether a student is scoring five competing apps, running six interviews or pitching on a campus for a weekend.
You get a finding, not raw data
What happened, what it means, what to do about it, with the sample size attached.
You know what your users do. Finding out why takes people.
Product teams can see the drop-off, the churn and the dead screens. What none of it tells you is why, and no dashboard is going to. That answer comes from someone sitting in front of the person who left.
Analytics show you where, not why
You can see the step people abandon. You cannot see what they were thinking when they did it, or what they went and used instead.
Surveys reach the people who stayed
The customers who answer are the ones who already like you. The ones who left do not fill in forms, and they are the ones with the answer.
A promo crew learns nothing
Hire an agency to work an event and you get sign-ups and no insight. The people in front of your customers should be bringing back what they heard.
The network already exists
Qualified researchers in the places your customers are, a shared method, and a review of every finding before it reaches you.
One study. Thirteen apps. Twenty real users each.
We recruited top UX research students to run this study, putting twenty users per app through the same two tasks: create an account, then send money to someone. Every session was recorded. Every app was scored on the same criteria, by the same team, in the same week.
That is the whole method. The ranking is what came out of it.
Top five of thirteen. Full ranking on the Performance Index.
Published with TechCabal. Product teams at OPay, PalmPay and Afriex are FOLIO clients.
The method, available to whoever is doing the work.
Trained on standard market research methods. It builds the study around your audience and your goal, then helps whoever runs it do it properly.
Study design
Method selection, screening criteria, discussion guides, how many sessions before the answers repeat.
Field scripts
Pitch, objections, Q&A and the claims nobody is allowed to make, built from the company's own site.
Fieldwork
Prompts and follow-ups for the audience in front of you, leading-question flags, pre-session checklists.
Analysis
Coding transcripts, finding what repeats across sessions, drafting the findings.
Post your first project
Describe the audience and set a budget. You see matched researchers before you commit a dollar.